Keweenaw Young Professionals

In 2013, a group of young professionals and I started dreaming about creating an organization to serve people like us. We decided to launch it in March 2014 as Keweenaw Young Professionals. I am behind the identity system, marketing strategy, and launching the leadership structure of the organization. I am so proud of this organization and what it has accomplished. It continues to be one of my favorite organizations in the Keweenaw community, even after my service came to an end.

Featured

KYP Logo and variations on color

1st ever email to get people together ... essentially forming KYP.

This email launched the KYP organization, inviting folks from across the Keweenaw to meet at Bambu Asian Cuisine to share their ideas for an organization that serves the young professionals in the area.

Anatomy of a Young Professional

An original illustration which lives on the website to this day.

Business Card

KYP Website Homepage

I built the KYP website with WordPress using a theme, manipulating the CSS, and my own graphic elements.

First Flyer Design

Event Flyer: Hike & Lunch Event

In the first three years, a period of time when I was still involved in KYP, we put on somewhere around 100 events. Many events flyers followed a template developed early on. This was a fun deviation.

Collection of Email Header Images

I worked hard in the beginning to pull a strong thread through all the activities and materials in and around KYP.

Next Generation of Email Templates

About 6 months into KYP’s existence, the amount of content in the text-heavy emails continued to grow. This lead into breaking the email into columns and more links to the website. I also started breaking up the email with image headers.

Who doesn't want to win a shirt?

But even so, a cool sign makes it more fun.